Portfolio
Work
Product and design work spanning consumer products, enterprise systems, HCI research, and public interest technology.
The research record
Four research programmes, run end to end.
Recruiting, fieldwork, analysis and the decision at the end of it. Every figure below is stated in the case study it links to.
220+
studies and analyses
40+
usability tests
80+
qualitative studies
1,107
survey respondents, one study
Usability testingDepth interviewsCold callingThematic analysisSurvey at scaleData cross-verification
What it changed
36% of surveyed users said they did not own a Rush Avatar NFT. Cross-verified against platform data, roughly 82% of them did own one and did not know it. The gap was comprehension, not acquisition.
25
think-aloud participants
3
pilot sessions, excluded from analysis
1
peer-reviewed paper, Springer
Think-aloud protocolNaturalistic observationQualitative codingTaxonomy development
What it changed
Produced a taxonomy of the cognitive responses users have to consent banners, and evidence that users report being unaffected by designs that measurably change their behaviour. Published and peer reviewed.
45
depth interviews, three metros
200+
survey responses, two metros
11
apps benchmarked on six lenses
6
evidence-based personas
Depth interviewsIn-café observation pilotBarista shadowingCompetitive benchmarkingPersona modellingPRD alignment
What it changed
The client's PRD was revised on the evidence: community and coffee education moved onto the home screen, and a group-ordering module the research recovered went back into scope.
50+
in-depth interviews
200+
survey responses
3+
cities across India
Field interviews, in home and at the counterSurvey at scaleThematic codingSynthesis to decisionsResearch repository
What it changed
Established UX research as a practice at a studio that had none, and used it to set product direction on client engagements rather than to validate directions already chosen.
Published work
Work that has been through review.
Two peer-reviewed conference papers and two national policy reports co-authored with the UN Foundation and CEEW.
2025
Peer-reviewed paper
“I Don't Get Affected by It at All”: The Impact of Cookie Consent on User Autonomy and User Experience
A qualitative study (n=25) using think-aloud protocol on how consent banners affect autonomy, and the gap between what users report and what they do.
International Conference on Research into Design (ICoRD), Springer
Sanju Ahuja, Dhairya Nagpal, Jyoti Kumar
2024
Peer-reviewed paper
Self-Gifting Products with Credit Card Reward Points
Gamification, hedonic versus utilitarian motivation, and the psychology of self-gifting inside credit card rewards.
9th Pan IIM World Management Conference
N. Dhairya, A. Sunny, J. Tulsi
2025
Policy report
Our Future India: A Youth-Led Blueprint for Viksit Bharat 2047
Five global disruptions translated into policy directions, built on 1,200+ survey responses and a national consultation programme.
Council on Energy, Environment and Water with the United Nations Foundation
Co-author, UN Foundation and CEEW
2024
Policy report
India in Future Tense: 47 Words for 2047
A youth-led dictionary of the 47 words expected to define India at its centennial, anticipating vocabularies across technology, climate and work.
Council on Energy, Environment and Water with the United Nations Foundation
Co-author, UN Foundation and CEEW
Professional
Professional Work
Additional experience
UPES — Facebook Marketplace Trust
HCI Researcher
Neuroscience methods, AI models for personal shopper, chatbots, fake review handling.
HCITrustAI
Dental For Home — UX Design
UX Researcher & Designer
Sole UX designer for a dental care startup.
Health TechUX
Ridvig Technologies — The Playbook
UX Designer
Children's development product UX.
EdTechUX
Songdew — Visual Identity
Visual Communication Designer
Visual identity and communication design for a music platform.
BrandingDesign
University of Manitoba — HCI Research
HCI Researcher
Human-computer interaction research.
HCIResearch
Unschool — Marketing & BD
Business Development Intern
Marketing and business development for an online learning platform.
EdTechGrowth
180 Degrees Consulting DTU
Product Consultant · Oct 2020 – Oct 2022
Project Dufatanye
Rwanda NGO
Fundraising strategy, social media roadmap, and donor outreach for a grassroots Rwanda NGO.
NGOStrategyFundraising
Project DIA
Malaysia NGO
Donor psychology analysis, pitch deck redesign, and positioning strategy.
NGOStrategyPsychology
Project Airth
IIT Bombay startup
Product perception research, brand architecture, and go-to-market framing.
StartupBrandingGTM
One Acre Fund
Smallholder farmer NGO
Strategic recommendations for scaling smallholder farmer support across East Africa.
NGOStrategyImpact
Side projects
Personal Projects
Side projects, experiments, and hackathon wins.
Other concepts & explorations
DesiCart
MSME e-commerce platform for Indian small businesses.
E-commerceMSME
Swayam
Navigation accessibility redesign for visually impaired users.
AccessibilityNavigation
View projectNexaNet
Inclusive AI and social media design for diverse audiences.
Inclusive DesignAI
MP Agro
Website redesign for an agricultural business.
RedesignAgriculture
Next step
Let's take this off the page.
Whether it's a product to build, a stage to fill, or a collaboration to explore — I read everything that comes in.