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Two studies: sound symbolism correlations across 1000+ stimuli (Russian, Hindi, Telugu), and the gamification psychology of credit card reward self-gifting. Published at Pan IIM.
Role
Researcher
Period
Dec 2021 – Apr 2024
Tags
Key outcomes
Two studies: sound symbolism correlations across 1000+ stimuli (Russian, Hindi, Telugu), and the gamification psychology of credit card reward self-gifting. Published at Pan IIM.
The complete case study for this work isn't published yet — parts of it sit under NDA, and the rest deserves a proper write-up rather than a rushed one. The role, timeline, and headline outcomes are summarised on this page.
If this project is relevant to something you're hiring for or building, I'm happy to walk through the details — the process, the artefacts, and the honest lessons — in a conversation.