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Published Work
I write about building products, the ethics of design, and the policy decisions that shape digital life. Across Substack, Medium, and academic venues — from quick takes to peer-reviewed papers.
50+
Articles published
2M+
Instagram reach
21K+
LinkedIn followers
4
Peer-reviewed papers
Themes
001
Technology & AI
Exploring AI systems, agentic architectures, and the structural forces shaping digital futures.
002
Product
On building, shipping, and scaling products that matter — from concept to enterprise delivery.
003
HCI & Design
Research at the intersection of human cognition, interfaces, dark patterns, and ethical design.
004
Policy
Tech governance, India’s digital future, youth inclusion in policy, and AI in public interest.
Areas of Focus
Research
01
Conference Paper · 2025
“I Don't Get Affected by It at All”: The Impact of Cookie Consent on User Autonomy and User Experience
Sanju Ahuja, Dhairya Nagpal, Jyoti Kumar
International Conference on Research into Design · Springer, 2025 · pp. 127–137
A qualitative study (n=25) using think-aloud protocol to understand how cookie consent banners impact user autonomy and experience — finding that users accept cookies without attention, interest, or understanding, raising fundamental questions about informed consent.
02
Conference Paper · 2024
Self-Gifting Products with Credit Card Reward Points
N. Dhairya, A. Sunny, J. Tulsi
9th Pan IIM World Management Conference, 2024
Step by step: building a personal AI agent that reads the internet for me every morning, and what it taught me about how agents actually work.
The way we think about delivering digital products is fundamentally broken — not because delivery is hard, but because the model was designed for a world that no longer exists.
When AI features fail, they don't just frustrate users — they break trust in ways that are fundamentally different from traditional software bugs. Here's how to design for it.
Product managers who wait to understand AI deeply will be replaced not by AI, but by PMs who do. Here's where to start.
How to use structured prompting to improve product discovery, PRD quality, and stakeholder communication.
Evaluation frameworks for LLM-powered product features — what to measure, how to catch failures before users do, and how to communicate probabilistic outputs.
How pandemic-era travel anxieties reshaped tourist behaviour — and what digital product teams building for travel need to understand.
Accessibility isn't a feature — it's a design philosophy. Why universal design principles produce better products for everyone.
HCI research has always carried ethical weight. As AI permeates every interface, the stakes are higher than ever.
MFA is essential for security but notoriously frustrating to use. A UX analysis of what's broken and how to fix it.
Separating fact from paranoia — what the data actually shows about ambient audio collection and what it means for privacy-conscious product design.
The role has changed more in the last two years than in the previous decade. Here's what that means for how you practice it.
Sanju Ahuja, Dhairya Nagpal, Jyoti Kumar
International Conference on Research into Design · Springer, 2025 · pp. 127–137
A qualitative study (n=25) using think-aloud protocol to understand how cookie consent banners impact user autonomy — finding users accept cookies without attention, interest, or understanding.
N. Dhairya, A. Sunny, J. Tulsi
9th Pan IIM World Management Conference, 2024
An investigation into gamification, hedonic vs. utility motivations, and the psychology of self-gifting in credit card reward redemption behaviour.
UN Foundation & CEEW (Co-author)
Council on Energy, Environment and Water & United Nations Foundation, 2024
A youth-led dictionary of 47 words that will define India at its centennial — anticipating vocabularies across AI, governance, climate, urbanisation, and demographic change.
UN Foundation & CEEW (Co-author)
Council on Energy, Environment and Water & United Nations Foundation, 2025
Translating five global disruptions into actionable policy directions. Built from 1,200+ survey responses, 19 national dialogues, 4 diaspora hubs, and 63 expert interviews.